How well do you know your customers? Do you know which customers cost you the most money? Do you realize that your company has customers that have a negative affect on your bottom line? Do you understand the Lifetime Value of each customer? Do you know when it it best to contact recent customers? As a company stakeholder, you know your business processes best, but how well do you know your customers and their spending habits? Could your company sieze the sales opportunities if they knew your customers' spending habits?